MEET the CEO of the Swedish Film Institute, ANNA SERNER, the woman who changed the rules of a male-dominated industry.
Starting in 2011, Anna Serner revolutionized the Swedish Film Funding system. She implemented a 50-50 funding plan that allowed women filmmakers to access governmental funds for their films in EQUAL PROPORTION to men.
Instead of just talking about GENDER EQUALITY, ANNA SERNER actually DID SOMETHING ABOUT IT.
The results are extraordinary. Women directed films make money. Women directed films make waves. Women directed films go to Cannes!
ANNA SERNER’s gender equality plan works. Thanks to her, Sweden is now a model for other countries looking to eradicate the rampant gender inequality that plagues the film and TV industry.
What about the USA? ANNA SERNER spoke with Ivana Massetti in Los Angeles about her mission and what changes might be possible in our industry.
She is the WARRIOR to watch. We MUST learn from her.
Now it’s up to all of us to contribute and push for this change. Let’s do it!
Thank you Anna!
Watch the Anna Serner Interview